The Future Foodist books flights around a single menu, takes detours for a specific dish, and picks destinations for the promise of a great meal. But our data* is clear: Eating is only one part of it. These travelers want to know the village and the farm; they want to hear about the centuries-old fishing culture that might not be around for much longer. They’re tracing ingredients like seaweed and heritage grains back to the source and learning about food traditions worth protecting. For them, every trip is a food story worth chasing.
The Future Foodist books flights around a single menu, takes detours for a specific dish, and picks destinations for the promise of a great meal. But our data* is clear: Eating is only one part of it. These travelers want to know the village and the farm; they want to hear about the centuries-old fishing culture that might not be around for much longer. They’re tracing ingredients like seaweed and heritage grains back to the source and learning about food traditions worth protecting. For them, every trip is a food story worth chasing.
of Trip users share their food adventures on social.
of Trip users share their food adventures on social.
of Trip users share their food adventures on social.
6 bites of a Future Foodist
Here's what gives them away
6 bites of a Future Foodist
Here's what gives them away
6 bites of a Future Foodist
Here's what gives them away
6 bites of a Future Foodist
Here's what gives them away
6 bites of a Future Foodist
Here's what gives them away
Click and drag each card to shuffle through
Forever posting, never full:
68% of Trip users share their food adventures on social.
Forever posting, never full:
68% of Trip users share their food adventures on social.
Spotted in the wild
Spotted in the wild
"We drove 2½ hours from Seattle to enjoy fresh oysters and sides at the legendary Hama Hama. We had a reservation and were seated at a front‑row ‘teepee’ table adjacent to ocean oyster beds. This is not a fine‑dining, white‑tablecloth experience. You order at the central window and they bring your food. The food was terrific."
"We drove 2½ hours from Seattle to enjoy fresh oysters and sides at the legendary Hama Hama. We had a reservation and were seated at a front‑row ‘teepee’ table adjacent to ocean oyster beds. This is not a fine‑dining, white‑tablecloth experience. You order at the central window and they bring your food. The food was terrific."
"We drove 2½ hours from Seattle to enjoy fresh oysters and sides at the legendary Hama Hama. We had a reservation and were seated at a front‑row ‘teepee’ table adjacent to ocean oyster beds. This is not a fine‑dining, white‑tablecloth experience. You order at the central window and they bring your food. The food was terrific."
"We drove 2½ hours from Seattle to enjoy fresh oysters and sides at the legendary Hama Hama. We had a reservation and were seated at a front‑row ‘teepee’ table adjacent to ocean oyster beds. This is not a fine‑dining, white‑tablecloth experience. You order at the central window and they bring your food. The food was terrific."
The data behind the dish
Select each section to expand
The data behind the dish
The data behind the dish
The data behind the dish
Select each section to expand
The data behind the dish
01
EXPERIENCES
The meal isn’t just part of the trip. It is the trip.
+17%
uptick in food-related experiences
02
CULTURE
Detours are absolutely not a deterrent.
67%
will go out of their way to chase
a single dish03
VALUES
The vibe is local.
39%
will choose a family-run spot over
a Michelin Star
04
SUSTAINABILITY
It's all about the community—they want to know the farmer by name.
49%
book specifically because it's
locally sourced
05
SPENDING
Even cost-conscious trips have carve-outs for food splurges.
44%
dedicate a quarter of their
budget to meals
06
DISCOVERY
The hunt is the point.
62%
are searching for the hidden gem, not the obvious choice
01
EXPERIENCES
The meal isn’t just part of the trip. It is the trip.
+17%
uptick in food-related experiences
02
CULTURE
Detours are absolutely not a deterrent.
67%
will go out of their way to chase a single dish
03
VALUES
The vibe is local.
39%
prioritize food culture & experiences with a real sense of place
04
SUSTAINABILITY
It's all about the community—they want to know the farmer by name.
49%
book specifically because it's
locally sourced
05
SPENDING
Even cost-conscious trips have carve-outs for food splurges.
44%
dedicate a quarter of their
budget to meals
06
DISCOVERY
The hunt is the point.
62%
are searching for the hidden gem, not the obvious choice
01
EXPERIENCES
The meal isn’t just part of the trip. It is the trip.
+17%
uptick in food-related experiences
02
CULTURE
Detours are absolutely not a deterrent.
67%
will go out of their way to chase
a single dish03
VALUES
The vibe is local.
39%
will choose a family-run spot over
a Michelin Star
04
SUSTAINABILITY
It's all about the community—they want to know the farmer by name.
49%
book specifically because it's
locally sourced
05
SPENDING
Even cost-conscious trips have carve-outs for food splurges.
44%
dedicate a quarter of their
budget to meals
06
DISCOVERY
The hunt is the point.
62%
are searching for the hidden gem, not the obvious choice
Locals know best
Locals know best
"What we love most about these tours is the ‘backstreets’ concept. Kika took us into places we would have walked straight past or never thought to step into ourselves. Each stop felt like discovering a hidden local gem—the kind of authentic spots you only find with someone who really knows the city.
"What we love most about these tours is the ‘backstreets’ concept. Kika took us into places we would have walked straight past or never thought to step into ourselves. Each stop felt like discovering a hidden local gem—the kind of authentic spots you only find with someone who really knows the city.
"What we love most about these tours is the ‘backstreets’ concept. Kika took us into places we would have walked straight past or never thought to step into ourselves. Each stop felt like discovering a hidden local gem—the kind of authentic spots you only find with someone who really knows the city.
"What we love most about these tours is the ‘backstreets’ concept. Kika took us into places we would have walked straight past or never thought to step into ourselves. Each stop felt like discovering a hidden local gem—the kind of authentic spots you only find with someone who really knows the city.
From a real review of Lisbon Awakens:
A Culinary Crossroads, Reborn.
How this shows up
From food tours to cooking classes, the Future Foodist is already on Tripadvisor, planning around the meal, booking ahead, and arriving ready to spend.
How this shows up
From food tours to cooking classes, the Future Foodist is already on Tripadvisor, planning around the meal, booking ahead, and arriving ready to spend.
How this shows up
From food tours to cooking classes, the Future Foodist is already on Tripadvisor, planning around the meal, booking ahead, and arriving ready to spend.
How this shows up
From food tours to cooking classes, the Future Foodist is already on Tripadvisor, planning around the meal, booking ahead, and arriving ready to spend.
The ultimate plus-one on your food trip
Go ahead: Try one of everything—but don’t let constipation ruin the itinerary.
*Use as directed for occasional constipation. MiraFAST’s active ingredient is Magnesium Hydroxide.
The ultimate plus-one on your food trip
Go ahead: Try one of everything—but don’t let constipation ruin the itinerary.
*Use as directed for occasional constipation. MiraFAST’s active ingredient is Magnesium Hydroxide.
The ultimate plus-one on your food trip
Go ahead: Try one of everything—but don’t let constipation ruin the itinerary.
*Use as directed for occasional constipation. MiraFAST’s active ingredient is Magnesium Hydroxide.
The ultimate plus-one on your food trip
Go ahead: Try one of everything—but don’t let constipation ruin the itinerary.
*Use as directed for occasional constipation. MiraFAST’s active ingredient is Magnesium Hydroxide.
The ultimate
plus-one on your food trip
Go ahead: Try one of everything—but don’t let constipation ruin the itinerary.
*Use as directed for occasional constipation. MiraFAST’s active ingredient is Magnesium Hydroxide.
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*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Written by Clara Sedlak. Designed by Arianna Iacovelli
Data research by Aarushi Kumar and Ryan Gillis
All data attribution: Tripadvisor Group Internal Data: 2024-2026
Disclaimer: This report is for promotional and informational purposes only. It is based on internal Tripadvisor data and cited third-party sources. While all data is believed to be accurate at the time of publication, Tripadvisor makes no representation or warranty, express or implied, regarding the completeness or accuracy of the information provided and assumes no liability for its use or interpretation. Past performance and trend growth are not indicators of future results.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Written by Clara Sedlak. Designed by Arianna Iacovelli
Data research by Aarushi Kumar and Ryan Gillis
All data attribution: Tripadvisor Group Internal Data: 2024-2026
Disclaimer: This report is for promotional and informational purposes only. It is based on internal Tripadvisor data and cited third-party sources. While all data is believed to be accurate at the time of publication, Tripadvisor makes no representation or warranty, express or implied, regarding the completeness or accuracy of the information provided and assumes no liability for its use or interpretation. Past performance and trend growth are not indicators of future results.
*This report draws on multiple complementary data sources, including proprietary first-party data on bookable experiences and travel intent signals, Tripadvisor forum discussions, as well as third-party syndicated data. This includes consumer survey data and insights from GWI (GlobalWebIndex), a syndicated consumer research platform.
Written by Clara Sedlak. Designed by Arianna Iacovelli
Data research by Aarushi Kumar and Ryan Gillis
All data attribution: Tripadvisor Group Internal Data: 2024-2026
Disclaimer: This report is for promotional and informational purposes only. It is based on internal Tripadvisor data and cited third-party sources. While all data is believed to be accurate at the time of publication, Tripadvisor makes no representation or warranty, express or implied, regarding the completeness or accuracy of the information provided and assumes no liability for its use or interpretation. Past performance and trend growth are not indicators of future results.